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MBA for a Day Step by Step Guide to Setting up your Google Ad Grant Account with Sample Donation Campaign Setup.

Course Introduction & Syllabus: What You'll Learn

What We'll Be Covering & What's In It for Your Nonprofit (4:15)

What is the Google Ad Grant - And Why It Matters for Your Nonprofit

Google for Nonprofits Ad Grant Overview (4:17)
Applying for the Google Ad Grant - Step by Step Instructions
Completing the Google Ad Grant Application Process
Key Tips and Takeaways

Google Ads Overview: Preparing For Your Ad Campaign

Google Ads Overview: Key Components (4:55)
Developing a Marketing Strategy (11:09)
Getting Organized: A Guide to Campaigns (1:43)
Ad Groups and Ad Copy Best Practices (5:37)
Keywords: The Keys to Success (6:42)
Key Tips and Takeaways

Keyword Planning

Keyword Rules for Ad Grants (3:12)
Sorting Keywords into Groupings (3:02)
Keyword Match Types Explained (6:04)
Logging Into Google Ads and Keyword Planner (1:12)
Keyword Research: Best Practices for Finding the Right Keywords to Bid On (13:19)
Key Tips & Takeaways

Building Your Campaign Structure

Introduction to Excel to Build Your Campaign Structure (4:18)
Writing Engaging Ad Headlines (3:04)
Writing Compelling Ad Descriptions (2:44)
Selecting a Destination URL: Do's and Don'ts (3:15)
Preparing Your Landing Page for Conversion Success (2:39)
Writing Display Paths for Further Visibility
Creating Ad Extensions for Further Click Opportunities
Ad Targeting Settings Explained
Key Tips and Takeaways (2:45)

Setting Up Your Ad Campaign in the Dashboard

Creating Your First Campaign - Step by Step Walkthrough (16:33)
Adding More Keywords (6:17)
Extensions and Assets Explained (9:20)
Creating Additional Ad Groups (7:35)
Advertiser Verification (4:42)
Adding Conversion Tracking: The Simple Method (7:17)
Conversion Tracking: GA4, GTM & Google Ads Step-by-Step
Key Tips and Takeaways

Navigating Your Account

Navigating the Sidebar and Account Overview (7:35)
Adjusting Campaign Settings (8:32)
Navigating Tools & Settings (3:17)
Terminology Guide

Ad Grants Compliance

Ad Grants Compliance
Checking Keyword Quality Scores
Setting up Automated Rules

Troubleshooting Common Issues

Disapproved Ads
Pausing or Enabling Ads (1:55)
Account Suspension

Reviewing What We've Learned: Ad Grants for Nonprofits Instructional Course Recap

Review of the Course Material Covered
A Few Things to Remember
What to do if you get stuck
Final Thoughts (1:54)

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