Welcome to my course designed to introduce your nonprofit to more supporters. Digital advertising is one of the best ways to introduce your nonprofit to people searching to support causes like yours. With the Google Ad Grant, available to eligible 501C3 nonprofits, you'll get $10,000 per month in FREE advertising credits to promote your organization online. In this course developed in the fall of 2023 to reflect current guidelines and best practices, I will provide step-by-step instructions on applying for the Google Ad grant and I will walk you through how to set up an advertising campaign.

This easy-to-follow, one day instructional course on Google Ad Grants for Nonprofits will be a combination of written documentation and video clips, to help walk you through the process from start to finish; with the end result: a live campaign that will be designed to drive traffic to your website. 

In this course, we’ll cover the following:

• What is the Google Ad Grant — and why it matters for your nonprofit
• How to apply for the Ad Grant - step by step instructions
• How to prepare for a Google Ads campaign: keyword selection, headlines, descriptions and extensions - before you touch your ads account
• Creating Google Ads cohesiveness between your keywords, your ads, and your landing page content for greater ad strength
• How to set up a donation campaign in your Google Ads account from scratch - step by step instructions
• Setting up conversion tracking and understanding account compliance
• Tips and tricks to avoid account suspension
• What to do if your account is suspended

Whether you’re just learning about the Ad Grant or you already have it but want to use it more effectively, our course will give you easy-to-follow, actionable steps to increase the impact of your Google Ads account and drive more traffic to your website. 

Using Google Ads, you’ll learn how to use Google Ads to:

• Raise more funding 
• Drive more traffic to your website and social media channels
• Acquire more volunteers
• Earn more supporters
• Attract more program participants
• Promote awareness about your cause

Course Goals:

• Qualify and apply for the Google Ad Grant for nonprofits
• Find, target, and analyze keywords that drive meaningful traffic
• Set up and manage a $10,000/ month Ad Grant account
• Maintain compliance with Google Ad Grant policies
• Analyze Google Ads traffic

This Course is Designed for

• Nonprofit organizations at the beginner or intermediate levels of Google Ads
• Agencies that work to manage nonprofit Google Ads accounts
• Experts that already know how to maximize the Google Ads spend, but not necessarily how to connect it to real impact beyond general web traffic