Introducing the answer to more website visitors: The MBA for a Day Step by Step Course to Setting up your Google Ad Grant Account with Sample Donation Campaign Setup. This course is designed specifically for nonprofit organizations to help them increase the number of visitors to their website by up to 6,000 new visitors each month. Change the trajectory of your nonprofit - take the easy-to-follow one day course and introduce your nonprofit to more supporters.Â
I guarantee that you will see more website traffic in just 3 months, or I will review your campaigns at no charge and make any necessary updates needed.
Course Curriculum
Course Introduction & Syllabus: What You'll Learn
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What is the Google Ad Grant - And Why It Matters for Your Nonprofit
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Google Ads Overview: Preparing For Your Ad Campaign
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Keyword Planning
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Building Your Campaign Structure
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- Introduction to Excel to Build Your Campaign Structure (4:18)
- Writing Engaging Ad Headlines (3:04)
- Writing Compelling Ad Descriptions (2:44)
- Selecting a Destination URL: Do's and Don'ts (3:15)
- Preparing Your Landing Page for Conversion Success (2:39)
- Writing Display Paths for Further Visibility
- Creating Ad Extensions for Further Click Opportunities
- Ad Targeting Settings Explained
- Key Tips and Takeaways (2:45)
Setting Up Your Ad Campaign in the Dashboard
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- Creating Your First Campaign - Step by Step Walkthrough (16:33)
- Adding More Keywords (6:17)
- Extensions and Assets Explained (9:20)
- Creating Additional Ad Groups (7:35)
- Advertiser Verification (4:42)
- Adding Conversion Tracking: The Simple Method (7:17)
- Conversion Tracking: GA4, GTM & Google Ads Step-by-Step
- Key Tips and Takeaways
Navigating Your Account
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Ad Grants Compliance
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Troubleshooting Common Issues
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Reviewing What We've Learned: Ad Grants for Nonprofits Instructional Course Recap
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