Course Introduction & Syllabus: What You'll Learn
What is the Google Ad Grant - And Why It Matters for Your Nonprofit
Google Ads Overview: Preparing For Your Ad Campaign
Keyword Planning
Building Your Campaign Structure
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Introduction to Excel to Build Your Campaign Structure
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Writing Engaging Ad Headlines
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Writing Compelling Ad Descriptions
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Selecting a Destination URL: Do's and Don'ts
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Preparing Your Landing Page for Conversion Success
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Writing Display Paths for Further Visibility
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Creating Ad Extensions for Further Click Opportunities
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Ad Targeting Settings Explained
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Key Tips and Takeaways
Setting Up Your Ad Campaign in the Dashboard
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Creating Your First Campaign - Step by Step Walkthrough (16:33)
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Adding More Keywords (6:17)
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Extensions and Assets Explained (9:20)
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Creating Additional Ad Groups (7:35)
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Advertiser Verification (4:42)
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Adding Conversion Tracking: The Simple Method (7:17)
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Conversion Tracking: GA4, GTM & Google Ads Step-by-Step
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Key Tips and Takeaways
Navigating Your Account
Ad Grants Compliance
Troubleshooting Common Issues
Reviewing What We've Learned: Ad Grants for Nonprofits Instructional Course Recap
