Overview
Growing a nonprofit takes more than just passion and good intentions—it requires skill, determination, and a willingness to think creatively. For your organization to thrive, you need the support of the public, and to earn that support, you must develop programs and marketing strategies that stand out from the crowd. In other words, your marketing needs to be just as diverse and innovative as the programs you offer.
In this book, we’ll dive into the essential components of successful digital marketing for nonprofits. First, we’ll focus on laying a solid foundation. Over the past 20 years of consulting with nonprofit organizations, I’ve seen firsthand how many nonprofits spend money on marketing strategies that miss the mark, often because they skipped the crucial step of building a strong foundation and roadmap. As a result, they struggle to make a real impact.
Throughout this eBook, my goal is to share the knowledge and insights I’ve gained over the years. I hope to equip you with the tools and skills you need to successfully market your nonprofit, helping you reach your growth goals. Having worked closely with a variety of nonprofits over the past five years, I’ve seen how marketing can make—or break—a nonprofit’s success. When done right, it can be a game-changer; when done wrong, it can have a serious negative impact on your outcomes. My hope is that this book helps you avoid those pitfalls and sets you up for lasting success.
What You Can Expect from this eBook
This ebook covers the key strategies essential for nonprofit digital marketing success, focusing on how to effectively communicate your mission and engage with supporters through digital channels. The foundational strategy is defining a clear mission and setting specific objectives that guide all marketing efforts. Leveraging digital marketing tools like Google Ads, social media, and email marketing helps nonprofits reach a wider audience and foster deeper connections.
Optimizing your website to drive action, such as donations and event sign-ups, is crucial for converting visitors into supporters. Building and nurturing an email list allows for ongoing engagement and advocacy, while social media helps expand reach and grow relationships with a wider community. Lastly, the Google Ad Grant offers a unique opportunity to increase visibility and drive conversions, making it a powerful tool for nonprofits.